Unlike conventional computers, the iPad doesn’t have user installed fonts, nor can it make use of TrueType fonts. This includes our own brand font - Century Gothic.

We solved this using the excellent - http://www.fontsquirrel.com, which allows you to create the custom SVG fonts that the iPad supports. Being able to use custom fonts on websites easily is a fantastic boon to web designers - allowing for great freedom in typography previously only possible by relying on images or Flash.

Secondly, we all got excited by the possibility of using characters in place of images and we’ve been hunting down suitable unicode characters in place of UI elements such as arrows. The main advantage in doing so we can reduce the number of images required to build the page, and animations, colour changes and resizing with great ease.